Eric Ng, ioby Board Chair

VP Marketing, IMG Worldwide
Brooklyn, NY

Eric Ng is the VP and Head of Marketing for IMG Worldwide.  He is responsible for guiding brand management and marketing strategies across IMG and its global portfolio.  At IMG, Eric has developed proprietary methodologies for building the brands of culturally significant events and celebrities.  Assignments have included work for NCAA/College Sports, Tiger Woods, The Indian Premier League, Danica Patrick, X-Games and many others.

 
He joined IMG from TBWA\Chiat\Day, where he worked on and managed a number of advertising accounts, including Sprint, then one of the largest individual accounts in the world.  Prior to TBWA, he developed brands and products for several technology and media companies, including Student.Com, a company he co-founded in 1995 that was backed by AT&T and others.

Eric is a graduate of Yale University, and writes about branding and marketing at brandng.com.