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Winter fundraising: How to get attention & dollars for your project after the holiday rush

Toward the end of each year, many Americans give more than thanks and gifts.

As you’re likely aware, the six-or-so winter weeks between Giving Tuesday (the Tuesday after Thanksgiving) and the start of the New Year is when one third of annual giving takes place. Despite a fairly disastrous news year in 2017, donors remained energized, and gave even more generously this past “giving season” than the one before.

That’s great news, but it does beg the question: what happens once that holiday rush is done? How can people and organizations trying to better their communities still fundraise effectively once giving season is over and it’s just plain old boring winter for the next few months? (Or maybe for you it begs the question: “I started this project, but now I’m wondering if the timing is all wrong. Help!”)

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