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project leader
Nicole B
location
Reseda Blvd.
(Northridge)
latest update rss
Down to the FINAL Stretch!!!

the project

REvisit REseda Blvd is designed around a series of performance and artistic activities. These events will allow performers and participants alike to rethink the traditional streetscape as a performance space, an art gallery, a cinema, or a happening.

The project is based around custom designed and constructed FLEX FURNITURE pieces that are collapsible and modular so that they can alternately be used for the backdrop for a street theatre performance, a temporary art gallery display space, movie screen, or to provide a small space for a local pop-up business or product demonstration.

This project is the partnership of the Northridge Chamber of Commerce, the Northridge South Neighborhood Council, Northridge Vision, Northridge Sparkle, California State University Northridge, The Museum of the San Fernando Valley and Council District 12.

the steps

We envision constructing the Flex Furniture and conducting three artwalk/open house events to showcase partnerships with the local businesses, California State University Northridge and the residential stakeholders. The university will serve as a "feeder" for local art and live performance that will be displayed or performed in the public right-of-way, thereby challenging the traditional use and highlighting new streetscape design features. Our collective hope is to draw more patronage to the businesses on the street, reduce vacancies and to update the community's perception of the corridor while encouraging ongoing use of the placemaking elements.

why we're doing it

Reseda Blvd in Northridge has been the center of it's community going back to when it was a rail line in the community of Zelzah. With its proximity to the only University in the San Fernando Valley - and a worldclass performing arts center, it deserves to be more than a highway serving commuters. REvisit REseda Blvd. aims to get people out of their cars and spending time in their community. The area has a thriving business community, an engaged neighborhood beautification team and three active neighborhood councils. These entities have all come together as partners in this project. 

Dates for the specific events are to be determined, but success would be indications of a bustling and thriving corridor  - people gathering, sidewalk dining and a desire to replicate these events long after the grant has been expended.

budget

DISBURSEMENT BUDGET (as of 8/31/15):



RAISED = $6,182.00
ioby Platform Fee (covered by LA Great Streets) $35.00
 Payment Processing Fee (3%) (covered by LA Great Streets) $179.04
TOTAL TO DISBURSE = $6,182.00
Custom Collapsible Performance/Display Pieces  $15,323.00
Website and Content stipend  $2,000.00
Marketing and Outreach                 $1,000.00
Printed Materials and Flyers   $500.00
Audio Visual  $1,000.00
Artist Stipends (update) $2,000.00

 

REVISED BUDGET (as of 8/7/15):



Custom Collapsible Performance/Display Pieces  $15,323.00
Website and Content stipend  $2,000.00
Marketing and Outreach                 $1,000.00
Printed Materials and Flyers   $500.00
Audio Visual  $1,000.00
Artist Stipends (update) $2,000.00
_____________________________________________________________________
Total  $20,823.00
less LA Great Streets Grant  $10,000.00
less LA Great Streets Match  $5,911.00
   
REMAINING SUBTOTAL =  $5,911.00
ioby Platform Fee (Paid for by LA Great Streets)  $35.00
3rd Party Payment Processing Fee of 3% (Paid for by LA Great Streets)  $177.00
TOTAL TO RAISE ON ioby=  $5,911.00
 

 

ORIGINAL BUDGET:



Custom Collapsible Performance/Display Pieces  $15,323.00
Website and Content stipend
  $2,000.00
Marketing and Outreach               
  $1,000.00
Printed Materials and Flyers 
  $500.00
Audio Visual
  $1,000.00
_____________________________________________________________________
Total
  $19,823.00
less LA Great Streets Grant
  $10,000.00
less LA Great Streets Match
  $4,911.00
   
REMAINING SUBTOTAL =  $4,911.00
ioby Platform Fee (Paid for by LA Great Streets)  $35.00
3rd Party Payment Processing Fee of 3% (Paid for by LA Great Streets)  $147.00
TOTAL TO RAISE ON ioby=  $4,911.00
 

 

updates

Down to the FINAL Stretch!!!

Posted 08/18/2015 - 4:55pm

We've just 3 days left to meet our crowdfunding goal and just over $1,000. left to raise!!!  Please help us close this out by encouraging your friends, family, neighbors and colleagues to support us. Bringing the arts to communities has many benefits to the local economy and in this case supports not only the host neighborhood, but the local University, CSUN. With your support, we can make this project a reality.

Thanks so much to the many people who've already sponsored our project.....your support has been overwhelming!!!!

 

Just 9 days left to close our $1,300 gap...!!!!

Posted 08/12/2015 - 2:29pm

Just 9 days left to close our $1,300 gap...

 

Thanks to all of our funders to date!!! We are so close to our goal....every dollar counts toward a 100% match - so please forward a link to our ioby site to anyone you think would be interested in reviving our commercial corridor through the arts!!!

REvisit REseda Blvd Hosts First Fundraiser!!!

Posted 08/06/2015 - 6:10pm

Last night the REvisit REseda Blvd team hosted its first fundraiser at Sharky's Woodfired Grill and raised over $1,000. in constributions and commitments!!! Way to go! Now, there's just over $1,000. left to raise....will your donation put us over the top????

Thank you to everyone for the support....special shout out to Northridge Sparkle and CSUN Urban Design and Planning for their volunteer and financial support!

REvisit REseda Blvd Surpasses Two-Thirds Funding Milestone!!!

Posted 08/05/2015 - 4:09pm

The REvisit REseda Blvd team is so grateful that we have passed the two-thirds milestone!  Thank you to our friends and supporters for making this possible and to the ioby team for providing this platform!!!

REvisit REseda Blvd. More than 50% funded after 48-Hours!!!

Posted 07/30/2015 - 3:15pm

Thank you, thank you, thank you for the tremeandous support you've shown through your generous donations!!! The REvisit REseda Blvd team is overwhelmed by your positive response to our proposal!

REvisit REseda Blvd. Surpasses 25% Funding Goal on 1st Day!!!!

Posted 07/29/2015 - 1:18pm

Thanks to the generosity of our early supporters, REvisit REseda Blvd has already met its 25% funded goal! We had set August 9th as the deadline for this funding goal....so we're ahead of the game....but still have a way to go!

photos

This is where photos will go once we build flickr integration

donors

  • Anonymous
  • Gasoline Station Unlimited #10, Inc
  • Sharon K. Rose
  • Andrea E. Alvarado
  • Betsy Annas
  • Outfront/JCDecaux
  • Wayne Avrashow
  • Anonymous
  • Sheila Lee
  • Marcia Russell
  • Anonymous
  • Crystal S.
  • Anonymous
  • Anonymous
  • Craig O.
  • Thomas F.
  • Anonymous
  • P.D.
  • Anonymous
  • Sarah F.
  • Dickey's Barbecue Pit
  • Beverly & Mel Mitchell
  • Amy from CSUN
  • Nour Chaaban
  • Don L.
  • Anonymous
  • Samantha M.
  • Susan M.
  • Marcia Russell
  • Anonymous
  • Denise Robb
  • Lum Ka Naad
  • Chris and Vina Brault
  • Margo Linden Katz
  • Tbaker
  • Northridge Chamber of Commerce
  • Katrina Alexy
  • Anonymous
  • Nicole Bernson
  • Anonymous
  • Councilmember Mitchell Englander